Calder: Nonspace
A winner of the 2021 TDC Communication Design competition, this redesign imagines a new visual identity for an exhibition of monochromatic sculptures. The original Hauser & Wirth exhibition takes its name from the writing of James Jones: “[Calder] has taken a given space and, by molding beautiful elements of steel around it, caused it to become nonspace.” Typesetting and negative space amplify the concept of new spatial perceptions, elevating typography as a central design element to a sculptural form. The expressive Love, designed by VJ-Type, is utilized to allude to Calder’s work, its curved strokes and wide counters reminiscent of the frameworks found in his mobiles, all the while portraying the juxtaposition of volume and void on a two-dimensional plane.
Exhibition Design, Identity