Amy Fang
Los Angeles, CA
A multimedia designer passionate about brand identities defined by arts and culture; utilizing experimental books as tools for speculation; and diversifying the fields of curation and publishing. She spends her free time listening to indie rock, blowing money on design zines, and people watching in coffee shops.
Site Last Updated:
May 6 2021
Recipient of a TDC Certificate of Typographic Excellence, this hypothetical redesign imagines a new visual identity for an exhibition of monochromatic sculptures. The exhibition graphics draw influence from the bodies of Calder’s famous mobiles, elevating typography as a central design element to a sculptural form.
Exhibition Design, Identity
An experimental publication (160 pages, 5” X 7.5”) which explores the border as a divisive line from the dual perspectives of humans and machines. Archiving both satellite images of land characterized by border conflicts, as well as artificially generated images of those same landscapes using RunwayML, the publication’s contents become animated, evolving fluidly, when the reader flips through the pages.
Print, StyleGAN2
Recipient of a C2Award and Adobe Design Achievement Award, Persimmons is an interactive book translating a poem into art through linguistic analysis and code. Its inspiration is derived from the beauty of words and the structure of language systems. Words taken from each passage of Li-Young Lee’s poem, “Persimmons”, are run through Processing; the reader’s interaction with the book transforms the text’s phonetic structures into generated patterns.
Print, P5.JS
A study in semiotics through the comparison of Rodchenko’s Fire Escape (1924) and Ren Hang’s Untitled (2016), from the layered lens of the aesthetic, referential, and discursive/conceptual. Implicit Formations is an in-progress site archiving the collected writings, research, and documentation of the study, which culminates in a translation of the photographs into their typographic representations.
Web, Posters
How do contemporary graphic designers utilize illegibility within the art of typography? Type Unseen is a reader on designed illegibility and visual nonsense; it analyzes the influence our youth culture has had on experimental typography, all the while exploring the multitude of philosophies that drive us to construct and deconstruct meaning.
Print, Research
36 Days of Type is an annual open call inviting creatives to share their view on the letters and numbers from our alphabet. My 2020 series was inspired by the concept of letters entangled in dialogue— I combined different typefaces to create balance between them in 2D and 3D softwares, evolving the letterforms into completely new visual outcomes.
Illustration, Cinema4D
A redesign of a digital platform for critical texts and contemporary experiments within media arts. Inspired by the history of skeuomorphism in early computer graphics, the website creates a new representation of editorial layouts for the browser. Different sections layer over each other on the landing page, creating a flat landscape of pages which are shuffled through to be read. To view the current site, click here.
Web, Coding

AMY FANG — LOS ANGELES